SEBI Registered Investment Advisor
A PRISM-led advisory approach for Ultra High Net Worth Individuals, Family Offices and Corporates
WHO WE SERVE
Tailored for your wealth journey
Advisory tailored for diverse wealth journeys. Select your profile for a personalized experience.
Professionals & Business Owners
- Preserving and compounding personal wealth with clarity and discipline
- Strategic Capital Stewardship
- Private Capital Advisory
Corporate Treasury
- Managing surplus capital with prudence and precision
- Institutional Liquidity Management
- Treasury Capital Solutions
Family Offices & Corporates
- Institutional thinking for 
multi-generational wealth
- Multi-Generational Capital Advisory
- Generational Wealth Structuring
Startups & Founders
- Strategic capital management beyond the exit
- Post-Liquidity Wealth Planning & Structuring
- Founder Wealth Architecture
Professionals & Business Owners
- Preserving and compounding personal wealth with clarity and discipline
- Strategic Capital Stewardship
- Private Capital Advisory
Corporate Treasury
- Managing surplus capital with prudence and precision
- Institutional Liquidity Management
- Treasury Capital Solutions
Family Offices & Corporates
- Institutional thinking for 
multi-generational wealth
- Multi-Generational Capital Advisory
- Generational Wealth Structuring
Startups & Founders
- Strategic capital management beyond the exit
- Post-Liquidity Wealth Planning & Structuring
- Founder Wealth Architecture
OUR DIFFERENTIATORS
Why Axis Direct Investment Advisory?
Personalised Investment Policy Statement (IPS)
Expert Advisory for Complex Needs
One Axis Advantage
Integrated Digital Platform
Personalised Investment Policy Statement (IPS)
Expert Advisory for Complex Needs
One Axis Advantage
Integrated Digital Platform
APPROACH
The PRISM approach
PRISM is our structured, end-to-end investment advisory framework built to bring clarity, discipline, and personalisation to every client relationship. Rather than a generic product recommendation, it is a repeatable process that adapts to your unique financial profile and evolves with your goals.
From policy creation to ongoing performance measurement, every step is transparent, data-driven, and client-authorised ensuring your portfolio remains aligned to what matters most to you.
A proven methodology trusted by discerning investors
Personalised Investment Policy
Create a bespoke Investment Policy Statement (IPS) tailored to your risk profile, goals, and time horizon
Strategic Asset Allocation
Design portfolios with recommended strategic asset allocation aligned to your objectives
Digital Implementation
Digitally implemented with client-led authorisation and full transparency at every step
Ongoing Supervision
Regular portfolio performance monitoring and structured review checks to keep you on track
Performance Measurement
Deploy data-driven portfolio rebalancing and risk analytics to consistently measure and maximize performance
OUR EXPERTISE
Our comprehensive investment solutions
Advisory tailored for diverse wealth journeys. Select your profile for a personalized experience
TECHNOLOGY
Smarter investment tracking, anytime
Access powerful tools on web and mobile to monitor, analyze, and refine your investment strategy
Partnering with the industry’s finest
We offer unbiased advisory across India’s leading Asset Management Companies, ensuring your portfolio is built on a foundation of institutional excellence
Frequently asked questions
What is a SEBI Registered Investment Advisor (RIA)?
A SEBI Registered Investment Advisor (RIA) is authorized by the Securities and Exchange Board of India (SEBI) to offer investment advisory services. RIAs like Axis Securities provide unbiased, commission-free advice aligned with the client’s best interests.
Is Axis Direct Investment Advisory completely unbiased?
What is an Investment Policy Statement (IPS)?
What asset classes does Axis Direct Investment Advisory cover?
Who is eligible for Axis Direct Investment Advisory services?
How are fees charged by Axis Direct Investment Advisory?
How frequently are portfolios reviewed?
Axis Direct is a brand under which Axis Securities Limited offers its retail broking and investment services. Investments in securities market are subject to market risks. Read all the related documents carefully before investing.Axis Securities Limited Investment Advisor Reg No. INA000000615, The certificate of registration granted under Investment Advisory Regulation 9 shall be valid until it is suspended or cancelled by the Board. Reg Address: Axis Securities Ltd, Unit 002, Building - A, Agastya Corporate Park, Piramal Realty, Kamani Junction, Kurla West, Mumbai - 400 070. Principal Officer - Mr. Pritam Patnaik. Compliance Officer – Mr. Rajiv Kejriwal, Email – compliance.officer@axisdirect.in, Tel No. – 022-68555574, Tel No. – 022-42274649, SEBI office addresses- https://www.sebi.gov.in/contact-us.html.
In case of any grievances please write to : investment.advisory@axisdirect.in
Registered office address: Axis Securities Ltd Unit 002, Building - A Agastya Corporate Park Piramal Realty Kamani Junction Kurla West, Mumbai - 400 070.